Hot Now……

Hang on. We live in a technology oriented world, but I’m betting most folks don’t know just how dependent we are on cell phones and the access to the world they guarantee. Is it any wonder that young people today have no idea how to properly use a spinning or bait casting rig or even know what they are! Doesn’t matter, because there is likely an app for that. Here we go, prepare to be amazed. Imagine my shock and anticipation when Sharon walked into the office and announced ”hot now”. Now that is an app that every man needs, more about that later.

Today there are an estimated 6 billion smart phones users in the world, led by the Chinese, followed by India and then America. 5 billion of these users have access to the internet. In 2021, 100 billion apps were downloaded generating revenues of approximately 6.3 trillion dollars. The average cell phone will have 40 apps on it, the vast majority of which are used just once. There are approximately 325,000 health related apps alone. In 2020, we downloaded about 6 million apps. Gen Z folks are on their phones about 112.6 hours a month and the geriatric crowd around 51.5 hours a month. Well over 95% of the apps in use are free. All of these figures represent both IOS and Android systems. If you have an interest, there is likely an app for it.

These stunning numbers show no sign of slowing down anytime soon. I can remember when an encyclopedia was in every home, providing often dated and very limited information, and young people did in fact understand the art of fishing and did know the difference between a bait casting and spinning rig.

About Sharon’s proclamation she was “hot now”, (at least that is the way I heard it). I jumped up, smiling, prepared for a romantic interlude when she doused my ardor announcing she was referring to the Krispy Kreme app. The damned donuts were hot now, not…..well you get it.

When the other kind of “hot now” app comes out, you can bet I’ll have it, day one.

Have as great week!

SR